Advanced Analytics

You want qualitative analysis of your media coverage but like most busy marketing and public relations professionals, you don’t have the time, resources or expertise to do it yourself.

Cision has extensive experience helping clients understand how the media is construing their messages. Our Advanced Analytics solution not only provides the tools you need to analyze your coverage, but a dedicated analyst will help you explain and interpret the results.

Using our exclusive Cision Analysis Methodology, accepted by many of the largest companies around the globe, we provide detailed analytics to easily demonstrate the ROI of your PR campaigns. You can evaluate the success of your campaigns, spokespeople, key messages and understand how you stack up against your competition.

With our CisionPoint Advanced Analytics Dashboard you can measure:

• The prominence of your news item which provides the likelihood that someone will remember news about your company or product.
• The tone of your story on a 5-point scale.
• The overall net effect and impact score of your news based upon the tone and prominence of your news item.
• The frequency and reach of your key messages.
• The performance of your spokespeople.
• Media coverage trend analysis.
• Corporate reputation analysis.
• The volume of coverage you’ve received during the analysis period.
• The media mix of your coverage (print vs. online vs. broadcast).
• The total potential audience (# of impressions).
• Top journalists covering you and your competitors.
• The option to compare all these metrics against your competitors.

Advanced Analytics also includes all of the media measurement tools found in Basic Analytics.

Flexible package options allow you to take advantage of unlimited analysis for a flat rate so that every print, online and broadcast story is scored for complete analysis of your media coverage.

Sample CisionPoint Advanced Analytics

Available in these editions:

Small Business

Professional

Enterprise

= Add-on