Advanced Analytics

You want qualitative analysis of your media coverage but like most busy marketing and corporate communications professionals, you don’t have the time, resources or expertise to do it yourself. Cision has extensive experience helping clients understand how the media is interpreting their messages.

Through a combination of computer-assisted and human analysis using our exclusive Cision Analysis Methodology, accepted by many of the largest companies around the globe, we provide detailed analytics to easily demonstrate the value of your PR campaigns.

Our advanced analytics options are scalable based upon your needs:

• Scorecard Analytics rate your coverage using standard media metrics such as frequency, media category, reach, tone, and geographic distribution.
• Summary Analytics analyze your coverage using qualitative measures of performance that provide the likelihood that your audience will remember your company or product as a result of the coverage and its overall impact.
• Intelligence Analytics provide an in-depth assessment of media coverage trends, and identify how your coverage is impacting your corporate reputation over time. Analysts track the effectiveness of your coverage based on factors such as key messages, spokespeople and countries, and provide written commentary to explain the results.

All our analytics options allow you to compare your organization or product against competitors and track performance over time. We offer national and international solutions.

Available in these editions:

Small Business

Professional

Enterprise

= Add-on