Basic Analytics

CisionPoint Basic Analytics gives you an easy and affordable way to measure and analyze your media coverage. Fully integrated with CisionPoint Monitoring, CisionPoint Basic Analytics lets you quickly create charts, graphs, maps and reports that help you discover the true impact of coverage. CisionPoint provides an automated, “do it yourself” evaluation dashboard that you can easily customize to suit your needs.

With CisionPoint’s Basic Analytics you can:

• Create charts based on media type, reach, frequency, tone and publicity value.
• Compare your coverage results to your competitor.
• Compare metrics across products, brands, divisions or spokespeople.
• View maps to help you determine which markets, states and regions are picking up your stories and where you need to intensify your efforts.
• Quickly modify chart data to view results by preferred date range, project, client, media type, products, custom tags and more.
• Email or export charts in multiple formats to be used in presentations or reports.
• Create multiple dashboards to present results by competitor, campaign, date range and more.
• Display chart results in pie, bar, line, column or area charts, or in 2D or 3D with drill-down capabilities linking to actual news articles or video segments.
• Include charts in press reports that contain detailed information on the stories behind the charts.

CisionPoint’s Basic Analytics provide out-of-the-box tools you can use to produce quantitative results of your media campaigns.

Sample CisionPoint Basic Analytics

Available in these editions:

Small Business

Professional

Enterprise

= Add-on