Which analysis service
is right for me?

Which analysis solution is right for your business – today and tomorrow?

Cision offers a variety of analytics options to help you demonstrate the value of your PR investment. Basic Analytics provide the tools for you to easily create the charts and graphs yourself while our Advanced Analytics solutions provide a dedicated analyst who will create and deliver the analysis for your organization using our exclusive Cision Analysis Methodology. Custom analytics allow us to tailor a media analysis program specific to your organization’s needs.

= Included

= Add-on

DIY = Do-It-Yourself


Measurement Metric  Basic Analytics   Scorecard   Summary   Intelligence 
Analyze Track number of news items in a given period DIY Included Included Included
Track media category DIY Included Included Included
Track region/DMA where news item was published DIY Included Included Included
Determine total potential audience/impressions DIY Included Included Included
Determine the tone of the news item DIY Included Included Included
Identify top media outlets where you received coverage DIY Included Included Included
Rate your coverage against that of your competition DIY Add-on Included Included
Determine prominence of the news item Included Included
Determine impact score Included Included
Specify the frequency and reach of your key messages Included
Analyze performance of spokespeople Included
Identify top journalists covering you and your competitors Included
Provide media coverage trend analysis Included
Provide corporate reputation analysis Included

= Included

= Add-on

DIY = Do-It-Yourself


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