Which analysis service
is right for me?

Cision offers a variety of analytics options to help you demonstrate the value of your PR investment. Basic Analytics provide the tools for you to easily create the charts and graphs yourself while our Advanced Analytics solutions provide a dedicated analyst who will create and deliver the analysis for your organization using our exclusive Cision Analysis Methodology. Custom analytics allow us to tailor a media analysis program specific to your organization’s needs.

= Included

= Add-on

= Do-It-Yourself

Measurement Metric		Basic Analytics	Scorecard	Summary	Intelligence
	Track number of news items in a given period
	Track media category
	Track region/DMA where news item was published
	Determine total potential audience/impressions
	Determine the tone of the news item
	Identify top media outlets where you received coverage
	Rate your coverage against that of your competition
	Determine prominence of the news item	–	–
	Determine impact score	–	–
	Specify the frequency and reach of your key messages	–	–	–
	Analyze performance of spokespeople	–	–	–
	Identify top journalists covering you and your competitors	–	–	–
	Provide media coverage trend analysis	–	–	–
	Provide corporate reputation analysis	–	–	–

= Included

= Add-on

= Do-It-Yourself