Which analysis service
is right for me?

Cision offers a variety of analytics options to help you demonstrate the value of your PR investment. Basic Analytics provide the tools for you to easily create charts and graphs yourself, while our Advanced Analytics solutions provide a dedicated analyst who will create and deliver the analysis for your organization using our exclusive Cision Analysis Methodology. Custom analytics allow us to tailor a media analysis program specific to your organization’s needs.

Measurement Metric		Basic Analytics	Advanced Analytics
	Real-time, automated analysis in an online dashboard
	Track number of news items in a given period
	Track media mix/category
	Track region/DMA where news item was published
	Determine total potential audience/impressions
	Share of voice
	Rate your coverage against your competition
	Determine tone of the news item by company		Automated
	Determine the tone of a news item by each company, product or brand mentioned	–
	Access to a Cision Analyst to explain results, build reports and presentations, and provide guidance	–
	Determine prominence of the news item	–
	Determine impact score	–
	Identify top journalists covering you and your competitors	–
	Analyze performance of spokespeople	–
	Key message tracking	–
	Positioning messages/corporate reputation drivers	–
	Human scoring of all articles for tone	–

= Included

= Add-on

= Do-It-Yourself