Advanced Analytics: Intelligence

Metrics and charts help you track trends, but with Cision’s Intelligence Analytics you’ll also receive analyst commentary to explain what it all means. Intelligence Analytics provide qualitative measurement of your coverage along with insightful analysis to help drive your future media campaigns. Using our Impact Score and Net Effect metrics – which have been adopted by global Fortune 500 companies and incorporated into Six Sigma quality control processes – you’ll understand the effectiveness of your campaign messages, spokespeople and the impact on your corporate reputation.

With Cision’s Intelligence Analytics, a dedicated Cision analyst reads each article and provides the following:

• The prominence of your news item which provides the likelihood that someone will remember news about your company or product.
• The tone of your story on a 5-point scale.
• The overall net effect and impact score of your news based upon the tone and prominence of your news item.
• The frequency and reach of your key messages.
• The performance of your spokespeople.
• Media coverage trend analysis.
• Corporate reputation analysis.
• The volume of coverage you’ve received during the analysis period.
• The media mix of your coverage (print vs. online vs. broadcast).
• The regions and markets where news items were received.
• The total potential audience (# of impressions).
• Top journalists covering you and your competitors.
• The top outlets where you received media coverage.
• The option to compare all these metrics against your competitors.

Intelligence Analytics are available for all media coverage including your print, online and broadcast news, and reports can be generated over time to help you understand media trends.

Available in these editions:

Small Business

Professional

Enterprise

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