Advanced Analytics: Summary

The aim of media relations is not to reach media; it’s to reach people. Cision’s Summary Analytics measure not only who is reached with specific information via the media, but also how these audiences are receiving and responding to this information. Cision (formerly Delahaye) pioneered the quantitative assessment of media relations campaigns through its Impact Score and Net Effect metrics – which have been adopted by global Fortune 500 companies and incorporated into Six Sigma quality control processes.

With Cision’s Summary Analytics, a Cision analyst reads each article and provides the following metrics:

• The prominence of your news item which provides the likelihood that someone will remember news about your company or product.
• The tone of your story on a 5-point scale.
• The overall net effect and impact score of your news based upon the tone and prominence of your news item.
• The volume of coverage you’ve received during the analysis period.
• The media mix of your coverage (print vs. online vs. broadcast).
• The regions and markets where news items were received.
• The total potential audience (# of impressions).
• The top outlets where you received media coverage.
• The option to compare all these metrics against your competitors.

Summary Analytics are available for all media coverage including your print, online and broadcast news, and reports can be generated over time to help you understand media trends.

Available in these editions:

Small Business

Professional

Enterprise

= Add-on