Distribution Metrics

One challenge PR professionals face is demonstrating the value of their media outreach efforts. CisionPoint enables you to link the news coverage you’ve received to the press releases you’ve distributed.

Using CisionPoint’s Distribution and Monitoring modules you can:

• Match news coverage received to your press releases to demonstrate a direct correlation between your press release and media results.
• Identify journalists who picked up your story who you didn’t originally target and add them to your media lists for future campaigns.
• Create reports that contain a copy of the news release, summaries of the news coverage received and even include article images of the coverage.
• Build charts to demonstrate the increase in coverage immediately following distribution of your press releases.
• Compare the success of different press releases to determine which ones were most effective.

With CisionPoint, you’ll get the results you need to understand the impact of your press distributions to help you with future campaign strategy.

Sample Distribution Metrics

Available in these editions:

Professional

Enterprise