Publicity Value

Need an easy way to gauge the impact of your coverage regardless of media type? Cision’s Publicity Value provides a numeric figure that allows you to estimate the value of your news stories. Publicity Value is a calculation that estimates the price that professional media buyers would pay for that amount of exposure in that particular outlet.

Different than a standard advertising value formula, Cision’s Publicity Value provides a consistent and rational publicity value for all your print, online and broadcast hits, regardless of availability or validity of a published ad rate.

With access to CisionPoint’s Publicity Value you can:

• View publicity values for each newspaper, magazine, internet, or broadcast story.
• Create reports that demonstrate publicity value by article, over time and against your competition.
• Produce publicity value charts to demonstrate total value over any date range.
• Export publicity values by article, by date range, company, product, client, spokesperson or brand.
• Override the calculated publicity value if needed.

Cision’s Publicity Value is designed to provide clients with a quick way to measure the impact of their news coverage and determine which stories had the highest value. If you would like more in-depth, qualitative and strategic analysis of your news coverage, we can provide other metrics using our exclusive Cision Media Analysis Methodology.

Sample Publicity Value Chart

Available in these editions:

Small Business

Professional

Enterprise

= Add-on