Monitoring Ratings and Metrics

When you receive coverage from a variety of print publications, websites, blogs, television and radio, it’s a constant challenge to determine the impact of your story. Coverage in a newspaper has a different audience impression than coverage in the online version of that newspaper. You want to know the size of the potential audience for that outlet and CisionPoint can help.

With CisionPoint’s Monitoring Metrics, we provide:

• Circulation figures for print publications, including newspapers, magazines, trade journals and newsletters.
• Nielsen NetRatings for online coverage that provide the number of unique monthly visitors to that website.
• Nielsen Audience ratings that provide the total number of viewers for a television program.
• Arbitron figures provide the total number of listeners for a radio program.

With the ability to include these figures in your reports, you’ll be able to easily compare coverage among outlets and understand the total number of impressions you’ve reached. And with integration to the Bacon's Media Database, you’ll also get detailed outlet information, including the frequency of the publication, market and outlet focus, to better understand who’s writing about you and your competitors.

Sample Monitoring Metrics

Available in these editions:

Professional

Enterprise