PR & Marketing Webinars On-Demand

Webinars available 24/7.

Download one or all of our free webinars including how to target the media, how to get involved and engage with social media, an introduction and deep dive into the "Twitterverse", and how to develop effective international social media strategies.

Select the webinar(s) you'd like to view and complete the form below. A link to each webinar will be emailed to you right away.

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Social Media Webinars

Engaging Social Media
If you're already sold on the importance of social media but need strategies on how to effectively engage, this webinar will show you how to improve your social media campaigns with new strategies for more targeted, results-driven engagement.

Creating Social Media Content
As PR becomes more about creating and sharing content rather than simply pushing it, PR people are writing and recording in higher volume and in more formats than ever. With this new role come new questions. Social media experts help demystify creating and sharing content for the social web.

Social Media Measurement
Take a "deep dive" into social media analysis and discover new ways to measure the influence of your messages and build conversation around your brand on social sites.

Twitter 101 Webinar
View this complimentary Cision webinar for an insider's introduction to the "Twitterverse" and how you can get in on the action.

Twitter 201 Webinar
You have followers, you retweet great links and you know what a hashtag is. But what's the real value of your Twitter activity - and how can you leverage it for better communication results? Join us at the follow-up to our popular "Twitter 101" intro session to take a deeper look at this revolutionary tool and how to maximize its value to your business.

Strategies for Effective International Social Media Engagement
Gain actionable information and practical strategies to help you plan and execute more effective international social media campaigns. This new webinar is a must for any PR professional charged with communicating across nations or cultures.


PR/Marketing Best Practices Webinars

Targeting the Media
Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more.

Walls Coming Down
The high connectivity of today’s communication is breaking down the walls that once divided our professional and personal lives, our traditional and non-traditional media relations, and the PR, marketing and customer service functions in your organization.

The New Media Mix
While most of the buzz these days is around social media, savvy PR pros know that traditional media is still a critical part of any campaign. The key is finding the right mix of traditional and social media that reaches your target audiences without wasting scarce resources.


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