Resources
Want to learn PR best practices from industry insiders?
Gain insight and identify PR best practices on a wide range of PR and media relations topics. Take advantage of Cision experts, tip sheets and white papers, customer case studies and more, to get practical ideas to increase the impact of your PR programs.
Free Cision Recession Survival Tip Sheets
10 great ideas for making the most of your PR dollars
Public relations has always delivered more bang for the buck than any other marketing channel. So in the current economic downturn, PR can be more valuable than ever—if you know how to make it work under today’s tight budgets.
Showing Your Boss How PR Pays for Itself When Budgets are Tight
Fact is, PR professionals often forget to promote their most important client: themselves. Download this Cision Recession Survival Tip Sheet and get eight great ideas for proving the real value of PR to your boss.
Download both now
Free Cision Executive Case Study
Euler Hermes
Dr. Rick Ostopowicz of Euler Hermes confronted a major challenge: “We were a 115-year-old company and a global leader in our industry, but no one in the U.S. had ever heard of us.” Learn how he and Euler Hermes partnered with Cision to become a "go to" company in leading daily business media.
Download now >
Exclusive Media Updates, Expert PR Articles on every aspect of public relations, in-depth journalist profiles of rising stars in the media industry, and media profiles of new media outlets are available at the new Cision Navigator.
JournalistTweets is a Twitter directory of journalists by industry and country. Get a real-time snapshot of what thousands of reporters, editors, bloggers and broadcasters are discussing in the areas of business, technology, lifestyle/entertainment and health on Twitter. JournalistTweets makes all tweets fully searchable, and allows you to tweet back to a journalist directly through the site without having to visit Twitter.
Cision's new blog discusses trends in the media and PR industries; offers strategies for adapting to a changing landscape, particularly with regard to social media; interviews influential journalists and top PR executives on broad industry trends; and offers education about targeting campaigns to the right outlets and more.
Other resources
- Download free white papers and thought leadership topics
- Join us as we talk shop with editors, reporters and bloggers in the SWMS Editorial Teleconference Series.
- The PR INSIDER With Your Host Maureen Kedes on-line radio show provides listeners with a peak into the world of public relations from leading global experts. High profile guests in PR, Marketing, Advertising, and Media join host Maureen Kedes, President of Vertex Communications, an L.A.-based PR firm.
- Get information about Cision's programs for colleges and universities
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