Webinar Recording
You might have missed the webinar, but not the opportunity to learn from it
New Communications Imperatives: Managing a Global Media Universe
3/29/2007
In 60 Seconds We Give You the World...
In this webinar we will examine today's media landscape of immediacy and control, and learn how you can better plan and assess your communication strategy through the use of intelligent media monitoring tools and compelling content analysis.
Increasingly local and multi-national organizations appreciate the power that an ever expanding uncontrollable media universe can exert on corporate reputation and the best planned media strategies. Never before have so many internal resources been devoted to 'making sense' of (finding, collating, categorizing, prioritizing relevancy and importance, filing, analysing and distributing) external news for internal stakeholders.
The frailties of any system are exacerbated by a crisis or news generating event – especially when originating in other countries and across time zones.
As a consequence, it is the professional communicator who is expected to convert this media turbulence to a manageable flow that informs management and drives appropriate responses and strategy. Attendees will learn:
- Develop an integrated news delivery and analysis system that provides internal stakeholders with an intelligent and relevant review of daily news and compelling media analysis that is linked to communications and business strategy.
- How to target, manage and monitor important media sources in the US and internationally.
- How to liberate internal resources from performing daily news management activities to proactive communications management
To view the recording, simply fill out the form below and you will be sent a link via email allowing you to view this webinar.
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