Cision - Webinar recording - Your Most Important Pitch: Selling Senior Management on the Value of PR

You might have missed the webinar, but not the opportunity to learn from it

Your Most Important Pitch: Selling Senior Management on the Value of PR

5/10/2007

The most important pitch you could ever make won't be to a member of the media. Rather, it would be to senior management, whose support and direct involvement in your public relations program spell the difference between success and failure. Too often PR professionals fail to make an effective case for their strategies and programs, or for the budget to support them. The result is a lack of understanding and buy-in from the top management, leading to less influence, smaller budgets, less respect and less effectiveness than you should enjoy.

This free webinar recording will explain how selling your program to senior management requires a thorough understanding of the organization's strategic goals and objectives along with a thoughtful, proactive approach explaining how public relations can be effective.

To view the recording, simply fill out the form below and you will be sent a link via email allowing you to view this webinar.

* Denotes required field

About You

First Name: *

Last Name: *

E-mail: *

Phone: *

Title: *

About Your Company

Company/Organization: *

City: *

State/Province: *