Cision - Webinar recording - Applying Survey Research for Strategic Communications Practices

You might have missed the webinar, but not the opportunity to learn from it

Applying Survey Research for Strategic Communications Practices

6/28/2007

View this webinar to learn how survey research can help you effectively gauge both internal and external perceptions of your organization. Through a discussion of case studies and practical survey principles, you will learn how survey research can help you determine:

How well you convey your messages to stakeholders and if they are perceived as credible
What frequency and form of contact journalists or analysts want information
Which best practices of other companies or competitors are working best with the media

Come prepared to learn how to build a survey program, strengthen your communication practices and understand how to influence change through strategic survey research.

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