Cision - Webinar recording - How to Manage an International Monitoring and Analysis Program

You might have missed the webinar, but not the opportunity to learn from it

How to Manage an International Monitoring and Analysis Program

9/20/2007

Global PR teams need sophisticated, yet intuitive solutions to effectively leverage large international media coverage. But where to begin?

This complimentary, hour-long session outlines best practices and pitfalls when successfully planning and implementing a global media monitoring and analysis campaign. Highlights include Ten Action Steps all PR professionals must take before launching a global program.

Topics include:

How quality vs. quantity of media coverage impacts analysis
The challenges and benefits of centralizing media intelligence – including leveraging efficiencies
Why internet-based technology enables monitoring of more complex media universes
How cross-national media management and analysis can unite organizational silos

Join Norman Clements, Cision SVP International Operations, to obtain critical insights that simplify global media management.

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