You might have missed the webinar, but not the opportunity to learn from it

Our Changing Media Universe: How to Adapt and Get Heard

10/18/2007

Explosive growth. Fragmented audiences. Interactive technology.

The media world has changed dramatically in recent years. Has your media relations strategy changed to keep pace?

Today's media landscape includes new communication platforms, shifts in ethics and evolving philosophies that have made many tried-and-true practices obsolete.

Cision's free media relations webinar will help you understand these profound changes and their impact on your campaigns, and show you how to leverage the new media environment to communicate more effectively. Sign up today to:

  • Target and influence relationships with the journalists and outlets that matter most to your organization in this new media environment
  • Find the best and most effective channels to reach your audiences so your messages don't become fragmented
  • Understand how consumer journalism affects your PR practices given the proliferation of social networks

About the Speakers:

Wilma Mathews, ABC is director of constituent relations for Arizona State University. She is co-author of the book, "On Deadline: Managing Media Relations", and is a frequent speaker on the topic of media relations. Mathews is a member of the Rowan University PR Hall of Fame, and is an IABC Fellow.

Ruth McFarland is Senior Vice President of Research and Publisher at Cision North America. She is responsible for Cision's media database and Cision's media directory products.

To view the recording, simply fill out the form below and you will be sent a link via email allowing you to view this webinar.

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