White papers that help generate ink

Cision white papers are insightful and cover a range of topics affecting the public relations industry. We have white papers that provide in-depth coverage of topics such as pitching to the media, expanding the reach of your media campaigns, blog monitoring, and social media monitoring and management.

Please select the white papers you wish to download and fill out the form below. Your white papers will be e-mailed to you shortly after you submit the form.

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White Papers
What “Web 3.0” Will Mean to You
Discover what Web 3.0 is and how it will impact the PR industry. This white paper includes 5 things you can do now to start taking advantage of Web 3.0.
Engaging Social Networks
Discover how to find Your community, build relationships and gauge your influence in social media.
How the Press Uses and Values Public Relations and Other Media Resources
A 2009 national study of how editors/journalists use and value public relations assistance, media databases, and other traditional and online resources for research, story ideas, and other purposes
Blog White Paper
Learn about blogs and how you can start working with this medium to further expand the reach of your media campaigns.
RSS and Podcasting White Paper
This white paper explains RSS (Really Simple Syndication) and Podcasting and how it can help you, your client or your company.
Targeting White Paper
Find out about what to do and what NOT to do in targeting the media effectively and building fruitful working relationships with the press.
Social Media White Paper
Discover how to leverage the unique dynamics of the social media universe to advance your communication strategy
Communication Cycle White Paper
Find out about the functional stages of PR’s Communication Cycle and how the latest trends have impacted the way PR professionals work.
Effectively Managing the 24/7 Global Media Environment
Learn how to Implement comprehensive media monitoring programs that keep management informed of critical news coverage, prepare for global changes and to mitigate risk.

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