Engaging with your audience is made easier than ever through the use of social media. However, this audience has high expectations.
Amazing content can’t reach its full potential if it’s not easily found by the right audience. With the tools available today, a great piece of content that is optimized for search and social media can deliver value immediately, as well as for years to come.
You might not have given curation much thought in the scheme of your content marketing strategy, but it is an essential practice to building your brand and engaging your community.
Your content is only as valuable as the audience that engages with it. So how do you get your content in front of the largest audience possible?
Content Marketing—creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—is changing how consumers make buying decisions, how brands tell their stories, and the way you work.
A key feature of a webinar is its interactive elements—the ability to give, receive and discuss information. Contrast with a webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.
The best way to tell your story is to let key influencers spread it for you. Cision provides some tips for getting your story noticed on the social web and in search engines.
PR professionals need to stand out—in a good way—to get their press releases read by a journalist or blogger, let alone seen by the businesses or consumers they wish to reach. Here are tips on how to stand out from PR Pros at Columbia University, The New York Times, USA Today and more!
Social media is not a stand-alone PR strategy, but a means to help you achieve strategic goals—if you know how to harness its power. Here are tips on how to effectively use social media from journalists at Columbia University, The New York Times, USA Today and more!
When you are competing for scarce resources, don't forget to promote your most important client: you! Here are eight tips from the pros on how PR can pay for itself during an economic downturn.
There are countless opportunities out there for you to tell your story to journalists, bloggers, influencers—and consumers. Here are 9 tips on how to transform your editorial calendar information into a strategic media plan..
Creating a white paper can be a useful content marketing tool for several reasons. Here are a few tips on how to create content that won't be overlooked in a marketplace saturated with white papers, tip sheets and ebooks.