2013
Social Journalism
Study:

How journalists view and use social media and their relationship with PR.

JournalistsWhat countries have the largest growth potential with regard to social media

How journalists predict social media will affect their industry

Journalists

How journalists want to be contacted by PR

Journalists

Which specific social media types journalists engage with regularly

Journalists

Today’s PR professional must get messages out quickly, while being careful to only contact relevant and receptive journalists and influencers. With the bar for brand reputation set high, and communication tools constantly evolving, journalists’ attitudes toward social media are a critical factor in deciding who to target and how to deliver a story.

The 2013 Social Journalism Study, conducted by Cision and Canterbury Christ Church University, reveals how 3,000 journalists from 11 countries—including the U.S. and Canada—view and use social media.

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Today’s PR professional must get messages out quickly, while being careful to only contact relevant and receptive journalists and influencers. With the bar for brand reputation set high, and communication tools constantly evolving, journalists’ attitudes toward social media are a critical factor in deciding who to target and how to deliver a story.

The 2013 Social Journalism Survey, conducted by Cision and Canterbury Christ Church University, reveals how 3,000 journalists from 11 countries—including the U.S. and Canada—view and use social media.